We’re devastated to confirm that Mr. Peanut is gone. #RIPeanut pic.twitter.com/TLNPLzH5UE — The Estate of Mr. Peanut (@MrPeanut) January 22, 2020The branch the trio cling to threatens to snap, so Mr. Peanut lets go — and good night, sweet snack. The unexpected demise of Mr. Peanut is a marketing gimmick, of course, and boy, does it work. This isn’t the world Mr. Peanut was made for. And there’s nothing more obvious than Mr. Peanut.

Source: Washington Post January 23, 2020 20:15 UTC