The book, Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, is published this week by Hachette. It involves “expanding mental horizons and shifting understanding of where opportunity lies.” Tools : Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. : Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Unless the Blue Ocean initiative is conducted by people with the distinctive opportunity-based thinking that is at the foundation of Blue Ocean strategy, it will risk having no impact. As the book’s story unfolds, it becomes increasingly clear that Blue Ocean strategy is about a lot more than just formulating a strategy or implementing a single initiative.

Source: Forbes September 24, 2017 21:11 UTC