The overall box office this weekend is not expected to pass $65 million, and the top 12 films will gross less than $50 million. In 2014, the first weekend in September made $66 million overall. Two years before that, the Sept. 7-9 frame made $67 million overall and $51.9 from the top 12. * The Sept. 21-23 frame in 2001 earned $59 million overall and the top 12 made $43.5 million. “It’s a tough weekend out there in the marketplace when a $5 million movie is ranked third,” remarked Laurent Ouaknine, distribution boss at TWC.

Source: Huffington Post August 28, 2017 07:41 UTC