The Facebook app will keep its current logo. “Facebook can rebrand all they want but they can’t hide the fact that they are too big and powerful. Uppercase letters have been used by banks and other types of financial institutions to communicate a sense of security, says San Francisco-based typography expert Carolina de Bartolo. Uber, for example, rolled out an uppercase logo in late 2016 only to replace it with mixed case two years later. The logo redesign comes several months after Facebook changed the aesthetics of its “big blue” app, as the platform is known within the company.

Source: Washington Post November 05, 2019 01:30 UTC