Photo Via Vodafone Egypt Youtube/ featuring the popular puppet Abla FahitaCAIRO – 5 January 2018: Maybe you are the kind of person who consistently turns a deaf ear to advertisements that constantly interrupt your TV time. Still, you might occasionally catch yourself quoting lines from some of the most popular TV ads.The decision to censor the advertisement by Vodafone, which features the popular puppet of Abla Fahita, for being “inappropriate”, got us to take a look back at the most popular, yet controversial, advertisements that quickly disappeared from our screens after becoming the talk of the town.From the most recent to the oldest, we compiled a list of top TV adverts whose content was deemed too controversial and were consequently banned.Vodafone’s latest commercial campaign, featuring popular puppet star Abla Fahita, triggered the decision by the Supreme Council of Media to stop airing the advert due to inappropriate phrases, violating the public taste, according to the statement of the council.Abla Fahita is a popular puppet that appeared back in 2011 and presents a show named “El-Duplex” on the satellite TV channel CBC. There have been multiple complaints since the show first aired about repetitive use of foul language by Abla Fahita.Once it made it to the airwaves during the holy month of Ramadan, when viewing figures are usually the highest, Beet al-Zakat charity’s donations-seeking TV commercial immediately caused public anger. Grand Imam Ahmed al-Tyyeb called on the concerned authorities to drop it from TV screens for humiliating the poor.The commercial intended to portray the difficult circumstances by poor families in the Beni Suif Governorate. It featured the infamous actress Dalal Abdel Aziz visiting a poor family at their fragile house, who was accompanied by a woman called Afaf, who showed the pools of filthy water that they use on a daily basis, as it is their only source of water.The Egyptian Consumer Protection Agency (CPA) banned the commercial advertisement campaign of the popular beverage and dairy product company of Juhanieya that contained “sexual innuendos” and “propagated misleading false information that breast milk can be replaced by the company’s dairy products and can make the less-than-six-months babies grow healthier.”The advert featured two men urinating in a public bathroom in an inappropriate manner, according to the CPA, they immediately suspended the commercial from airing on TV.If showing a semi-naked woman in an advert was not enough to ensure that it would be banned, the advert also used phrases promoting and normalizing infidelity.

Source: Egypt Today January 05, 2018 12:11 UTC