Morocco is preparing a new strategy to lure more tourists with the target of receiving 12 million tourists in 2018 and 15 million in 2020. In 2017, revenues of the tourist sector stood at 69.7 billion dirhams (€6.16 bln) compared to 64.2 billion dirhams in 2016. Marrakech saw the number of tourists increase by 20% to reach 2 million tourists in 2017 with 7 million nights. Morocco sees enormous opportunities in the Chinese market, which has 130 million tourists traveling abroad annually and spending generously. Morocco has therefore taken a series of incentives to attract 500,000 Chinese tourists by 2020 up from 10,000 in 2015.

Source: The North Africa Journal March 03, 2018 17:48 UTC