Vero Communications Ltd has been chosen by the Royal Moroccan Football Federation (FRMF) as the lead international communications and strategy agency to promote the North African country’s 2026 FIFA World Cup bid. VERO said it will work with the Federation and the Morocco 2026 Bid Committee to help shape the vision of a welcoming, passionate and authentic tournament in one of Africa’s most dynamic nations. VERO will be the lead agency on all aspects of international media and social media communications and work closely with bid leaders on overall campaign strategy. This PR agency worked on Paris’ successful 2024 Olympics bid and staged the election campaign for new International Paralympic Committee president Andrew Parson. European and Asian nations may not bid for 2026 World Cup due to recent hostings, while the US, Mexico and Canada have confirmed a joint bid.

Source: The North Africa Journal January 17, 2018 23:26 UTC