The roadmap also provides for supporting SMEs, going digital, reorganizing the Tourism Observatory and improving the observation and analysis system. Strengthening air transport and investing in infrastructure are the key to promote Morocco as a tourist destination, said Kabbaj. The tourism sector in Morocco employs more than 750,000 people and represents 7% of Morocco’s Gross Domestic Product (GDP), amounting to about MAD 80 billion (around €7.5 billion). While the 13 million number sets a new record for Moroccan tourism, there is still room for improvement to further boost Morocco’s position as a top tourist destination, Kabbaj said. The tourism confederation, created in 1995, aims to bring together all the professionals in the sector, including hotels, restaurants, travel agencies, and tourist transport.

Source: The North Africa Journal February 04, 2020 16:07 UTC