Morocco’s Chari partners Orange to digitise neighbourhood retailers - News Summed Up

Morocco’s Chari partners Orange to digitise neighbourhood retailers


Moroccan retail-tech startup Chari has partnered telecoms firm Orange Maroc to accelerate the digital transformation of Moroccan neighbourhood retailers. Through the partnership, Orange Maroc and Chari will offer Moroccan neighbourhood retailers tailored digital solutions. “The vast majority of Moroccan grocery stores already distribute services from the telecom operator Orange. This partnership with Orange will allow Chari to digitise the distribution process of these services by adding them to its eCommerce app. This will contribute to better training grocers in using digital tools and promoting their digital inclusion,” said Ismael Belkhayat, CEO and co-founder of Chari.


Source: The North Africa Journal November 08, 2024 09:31 UTC



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