In a country where the wealth of three Moroccan billionaires is equivalent to that of 375,000 Moroccans, according to 2018 Oxfam report, a large base of consumers joined the boycott movement. "This campaign is the result of consumer frustration toward products that reign over markets and fail to meet consumer expectations. Sidi Ali has blamed high taxes for the high price tags, and told customers not to anticipate drops in prices. That only gave the boycott further momentum, with social media users, politicians, artists and national media coverage of the issue increasing exponentially. "Until citizen and consumer trust is retrieved, and business is separated from power, it becomes evident that this successful boycott will continue."

Source: ABC News June 06, 2018 15:33 UTC