Moroccan retail-tech startup Chari has begun its expansion into Sub-Saharan Africa with the acquisition of the Ivory-Coast based app Diago. It is now furthering its expansion, moving into Ivory Coast with the 100 per cent acquisition of Diago, an app that connects neighbourhood shops to FMCG producers and importers. Chari’s Casablanca back office will help the Diago team in setting up operations, IT tools and customer service,” said Cyrille Jacques, vice president of Chari in charge of leading international expansion. After a successful proof of concept in Morocco, Chari aims to become a leader in its space across the whole of Francophone Africa. “The secret of a successful expansion is to build a local team that masters local market dynamics.

Source: The North Africa Journal June 13, 2022 06:08 UTC