The recent blunders of several ministers in the PJD-led government have infuriated the anger of citizens, reinforcing the perceived idea of politicians as inconsiderate of the people’s grievances. The boycott, which was launched a month ago, was at first played down by ministers. Later, Communication Minister and Spokesperson for the government said the activists who spread fake news to encourage the boycott will be sued. Such blunders drew a dividing line between citizens and ministers who are perceived as inconsiderate of the daily grievances of citizens. The boycott has uncovered an array of deficiencies in both the government and corporate communication and raised the need for mastering “crisis communication”.

Source: The North Africa Journal May 21, 2018 23:37 UTC