New York (CNN Business) US regulators have proposed limits on the amount of nicotine allowed in cigarettes. If enacted, the tobacco industry could lose $165 billion in profit within the next 15 years, according to a new report. Morgan Stanley analysts said capping nicotine would be a "gamechanger" and a "negative catalyst" for the industry. Altria MO British American Tobacco BTI If the proposal is enacted by 2035, profits for tobacco companies could be cut by 50%, the analysts said. As for British American Tobacco, the potential rules would be less significant since it has "limited exposure" in the US with only 40% of its profits made in the country.

Source: CNN June 18, 2019 14:26 UTC