More than half of all voters now feel no natural affinity with any of the main parties – paving the way for new movements to rise from the rubble of the current system. Exclusive research given to The Mail on Sunday has found that fewer than one in five voters now identifies with the Conservative Party, while barely one in six feels represented by Labour. Lord Ashcroft’s research also identified persistent ‘branding’ problems for the main parties. Lord Ashcroft’s research also identified persistent ‘branding’ problems for the main partiesThe first attempt to remodel the party system was made last month when eight Labour and three Tory MPs broke away to form The Independent Group. The peer concluded that this party would take 27 per cent of the vote.

Source: Daily Mail March 31, 2019 00:14 UTC