By BRIAN OKINDAMore by this AuthorMore Kenyans are addicted to the Internet and even more, to higher internet speeds, according to a study conducted by Consumer Insights, a market research company. The research dubbed Digitalk focused on digital usage trends and sought to demystify how Kenyans use the internet compared to their South African and Nigerian counterparts. Facebook is decidedly the most popular social media site according to the survey, followed by YouTube and Twitter. SOCIAL MEDIAThough not among the top three, Instagram, Pinterest and Snapchat are key challengers of the top three social media sites. Social media as a shopping site is essentially more popular among Kenyans compared to Nigerians and South Africans.

Source: Daily Nation November 17, 2017 07:07 UTC