When Walmart acquired Moosejaw in 2017, the edgy outdoor retailer tweeted: “Don’t worry. The Moosejaw Madness—and most importantly—the folks that bring it aren’t going anywhere.” A second tweet said, “Only now we have the resources to spread the Madness to a lot more people. And we all get blue vests with 40g of insulation.”Moosejaw’s “Madness” refers to such retail provocations as cashiers cooking s’mores at the checkout counter and bumper stickers that list French kissing among core competencies alongside climbing, mountaineering...

Source: Wall Street Journal June 08, 2018 14:07 UTC