These days, brands are talking a big game when it comes to the buzziest of buzzwords: sustainability. But Montreal’s Frank And Oak—known for its perfect white tees and high-waisted black denim—is now making a long-term commitment to more eco-friendly practices. Frank and Oak has also being working with Tencel, a wood-based fibre that’s derived from eucalyptus trees. Going forward, a percentage of sales will be donated to human rights organization Equitas, while Frank And Oak will continue to work with local manufacturers like Petites-Mains, the Montreal organization that helps support underprivileged women. The brand’s 360-degree approach to sustainability means that it’s fashion you can feel good about.

Source: thestar April 20, 2018 09:00 UTC