It is appropriate that a luxury brand best-known for creating fine writing instruments would be in the forefront of a worldwide child literacy and education initiative. Over a 13-year period Montblanc said it has donated approximately $10 million to the United Nations Children’s Fund, better known as UNICEF. Those in attendance included: brand ambassadors Hugh Jackman and Charlotte Casiraghi; Diane Kruger, Olivia Palermo, Elsa Hosk, Rami Malek and Johannes Huebl. Dimitrios KambourisThe “Writing Is A Gift Collection” is now available at Montblanc boutiques and its website. For every piece in the collection sold till March 31, 2018, Montblanc will donate 3% of the proceeds to support UNICEF and its literacy projects, with a minimum amount of $1.5 million guaranteed by Montblanc.

Source: Forbes April 06, 2017 00:56 UTC