“Rural is growing faster than urban.”The company has doubled its reach to 40,000 villages now from a year ago, Iyer said. Rural sales contribute about one-fifth of Mondelez’s sales now, compared to 10-11% a year ago, he added. A second aspect of this strategy is to invest “a significant amount of renovation efforts in our low unit price” products, said Iyer who took charge in August 2016. Mondelez now has over 1,000 distributors and 7,000 sub-stockists who distribute the company’s products to small general stores and other retailers, Iyer said. Numbers for FY14-15 included sales and profits for an additional 3- month period between January and March 2014.

Source: Mint August 20, 2017 18:56 UTC