With nearly 150 million impressions and a reach of 28.2 million on Twitter on February 16, Momentum Jharkhand took the social media by storm. Momentum Jharkhand trended on Twitter from 10.30am to 8pm on February 16, breaking all records set by major investment summits, including Vibrant Gujarat, said officials from Ernst & Young India. “Progressive Jharkhand” and “Invest in Jharkhand” also trended on Twitter. With the penetration of internet to villages, the social media plays an instrumental role in branding and advertising of any event, product or personality in India. “Our campaign was a huge success on the social media.

Source: Hindustan Times February 19, 2017 11:15 UTC