This is no typical year, though, and London Fashion Week is decidedly less glamorous. With most designers showing their wares online only, style in the coronavirus era is largely limited to streaming fashion shows on an iPad from the couch - probably with slippers in place of stilettos. “This is not a full-blown fashion week - it’s not mass audiences. It’s very much happening in private and the scales have tipped in favor of digital,” said Caroline Rush, chief executive of the British Fashion Council, which organizes London Fashion Week. “It’s a moment of reflection in terms of shows, but also in terms of business models and environmental impact.

Source: The Standard September 20, 2020 11:15 UTC