Kicked-off by writer Bryan Roth, online reactions to Mom Water’s promotional images have ranged from disbelief (“is this satire?”) to ridicule over the marketing. While Mom Water’s products aren’t currently on shelves, the company has at least existed since last year according to a directory that draws on official state registers. HuffPost Canada reached Mom Water’s packager, named by the outlet, to verify the drinks’ existence, but received no response prior to publication. If Mom Water’s packaging is a PR stunt, it’s a very committed one. The problem with booze marketing to momsMom Water, along with similar products and memes like “mommy juice,” come from wine mom culture.

Source: Huffington Post October 21, 2020 18:56 UTC