An £8,000 giveaway run by reality TV personality Molly-Mae Hague broke promotion rules, a watchdog has said. The Advertising Standards Authority (ASA) said the prize draw, which marked Hague reaching a million YouTube subscribers, was not administered fairly in accordance with the laws of chance. They challenged whether the prize was awarded in accordance with the laws of chance and whether the promotion was administered fairly. Expand Close Molly-Mae Hague with boyfriend Tommy Fury (Ian West/PA) / FacebookTwitterEmailWhatsapp Molly-Mae Hague with boyfriend Tommy Fury (Ian West/PA)Hague said the post did not provide an incentive to engage with a brand or a product so she had believed it was not a promotion and did not fall within the rules. She also said the response to the promotion had been overwhelming and unexpected and she had dealt with it in the best way possible, given the number of entrants.

Source: Irish Independent March 03, 2021 00:00 UTC