At the beginning of the ad, a young man has two examples in his life, the first is a group of friends who use drugs and the second is Salah. The young man appears sitting with his friends and watching the last match between Egypt and the Congo. Everybody appears frustrated after Congo scores a goal, including the young man’s friends who just decide to not to continue watching the match. The young man watches Salah while encouraging his teammates and then scoring a goal against Congo, qualifying Egypt for the World Cup 2018 in Russia. After the song ends, Salah appears on screen to send a number of messages to the youth, explaining the dangers of drug abuse.
Source: Egypt Independent April 01, 2018 10:52 UTC