One of the earliest and biggest successes in today’s now crowded RTD cold coffee category, Austin, Texas-based Chameleon Cold Brew has just branched out with new products aimed at changing public perception of the brand as not just a cold-beverage-maker, but as a well-rounded coffee company. Meanwhile, the coffees Chameleon now sells in whole bean form are not from the same lots the company uses in its cold brew. Chameleon’s Day Breaker blend is a natural-processed Ethiopian-based blend that Swensen said is intended to cover the “natural fruit-bomb, lighter-roasted” part of the spectrum. Said Swenson, “That’s the fun part.”The pre-ground DIY cold brew kit is also distinct from what the company brews up for its RTD bottled line, although the quality is on par, as is the cup character, given that Chameleon’s cold brew has always been a 16-hour immersion steep brew. “We’ve always been the cold brew brand, but because we are doing a significant volume of coffee, we actually are a coffee company,” Swensen said.

Source: Ethiopian News August 04, 2017 17:26 UTC