With zero public interest surrounding the ongoing India vs Zimbabwe ODI series, BCCI has requested CBFC chief Pahlaj Nihalani to take the series under its purview and make needless objections in order to create curiosity around it. "But the marketing genius of Pahlaj Nihalani has made sure that the film is a blockbuster. In fact I thought Udta Punjab was about Navjot Singh Sidhu jumping in the air every time a joke is cracked," he added. "BCCI is hopeful that censorship expert Nihalani will be able to find enough objectionable material in the matches to create buzz around it. "We have received more applications for the post of Indian team coach than the number of people watching this series.

Source: Times of India June 13, 2016 13:14 UTC