The models may be based on subscription and/or advertising. Content monetisation will be a major revenue stream that cannot be ignored considering the reducing data tariff prices in the sector,” said Ajay Gupta, lead communications partner at global consultancy firm AT Kearney. “From an overall telco perspective, monetisation completely depends on the pricing that the market finally accepts.”Jio, Airtel and Vodafone currently offer their TV app for free, but are expected to charge at a later date, experts said. “Later on, they will introduce subscription or ad-based monetisation,” one of them said. Jio did not comment.Analysts said a key challenge for telcos is to come up with content that is relevant and caters to customer needs, such as offerings in more regional languages to meet the demands of tier II and III markets.

Source: Economic Times May 07, 2018 04:07 UTC