Mitsubishi jumps into hybrid vehicle bandwagonIn a statement, the automotive firm said it announced its intention to participate in the Philippine government’s electric vehicle promotion program, the Electric Vehicle Incentive Strategy (EVIS) during a meeting between President Marcos and Mitsubishi Motors CEO Takao Kato. Production in Laguna starts in 2028MANILA, Philippines — Japanese automotive firm Mitsubishi Motors Corp. is planning to manufacture a new hybrid electric vehicle (HEV) model at its plant in Laguna by 2028. In a statement, the automotive firm said it announced its intention to participate in the Philippine government’s electric vehicle promotion program, the Electric Vehicle Incentive Strategy (EVIS) during a meeting between President Marcos and Mitsubishi Motors CEO Takao Kato. Subject to the approval of its EVIS application, the plan involves the production of a new HEV model at Mitsubishi Motors Philippines Corp. (MMPC)’s plant in Santa Rosa, Laguna by the middle of next year. Earlier, MMPC took part in the government’s Comprehensive Automotive Resurgence Strategy program, which offered incentives to encourage investments in local vehicle manufacturing.

Source: Philippine Star April 07, 2026 16:35 UTC