The Egyptian entrepreneur, with the help of his cousin, turns intricate fashion dreams into tailor-made pairs of heels. His brand, Misura, is a concept that started from Aboutera spending late afternoons watching his father manage his renowned leather-goods store. Misura offers the ultimate personalisation service with customised shoes, as well as a smaller section that offers ready-for-purchase designs. It was not long after conducting extended research on the market, that his childhood dreams turned into tangible plans. She was deeply excited since the early beginning to collaborate and create her own line under Misura,” said Aboutera.

Source: Daily News Egypt July 06, 2017 10:52 UTC