The problem, though, is that creating a compelling mission that’s clear to everyone and instantly resonates isn’t easy to do. Notice, too, how every statement begins with a powerful verb: inspire, reinvent, empower, ignite. Compelling mission statements do not use lingo, jargon, marketing-speak or corporate-speak. A recent study by Wrike.com found that, “In the U.S. specifically, meaningful work is especially important to happiness. We all want the opportunity to contribute our talents to tackling meaningful work.

Source: Forbes May 24, 2019 21:56 UTC