Enterprising hometown food businesses have either gone online or widened their delivery range to expand their appeal beyond state borders during the pandemic. Hometown businesses going onlineIn many ways, people like Leela, Chin and Chow are part of a dedicated number of Malaysians feeding the delicate ecosystem that keeps small hometown businesses running during this tough period. But in more significant ways, the pandemic has also forced many hometown food businesses to drastically change the way they operate. “We have only been doing online delivery for about a month, but it has definitely helped as I can see that sales are growing,” says Ng. — ESTHER SAWChallengesAlthough having an online presence has bolstered the sales of many of these hometown food businesses, it isn’t all smooth sailing.

Source: The Star July 18, 2021 00:33 UTC