New research from global market-research provider Mintel reveals that China’s online retail market has reached a critical mass. Business-to-consumer (B2C) online retail is expected to reach above 60 per cent of total e-commerce sales in 2017, with mobile online retail expected to make up over 80 per cent of the B2C retail category. Mintel estimates that by the end of this year, per capita online retail spending will grow to 45.7 percent of the total per capita retail money spent. However, per capita online retail spend is predicted to hold steady between 2017 and 2019. “The growth in mobile online shopping across all sectors this year illustrates how mobile is driving the convergence of online and offline shopping into 'new retail',” said Matthew.

Source: The Nation Bangkok November 09, 2017 06:56 UTC