Riyadh – The Ministry of Culture today unveiled the visual identity and website for its latest initiative, the ‘Year of Saudi Coffee’. Designed to raise awareness about its unique qualities, they will encourage the export of Saudi coffee to new international markets. Saudi coffee is an essential part of Saudi culture, and by celebrating Saudi coffee year-round, the Ministry aims to share this aspect of Saudi culture with the whole world and invite them to learn about the unique way coffee is prepared in the Kingdom. Saudi Arabia is known in the region for the production of a diverse range of coffee beans and the different ways coffee beans are roasted and brewed across its 13 regions. Other Saudi coffee beans come from Al Baha and Aseer regions, which are also known for their production of coffee.

Source: The North Africa Journal January 02, 2022 08:05 UTC