Ministry hails successful 'Unseen Thai Thai' initiativeListen to this articleThe Culture Ministry says its key frameworks to boost the creative economy have succeeded in using cultural assets as an economic and social driver, with projected annual revenue circulation of 4.6 billion baht from incentives supporting film productions in Thailand. Culture Minister Sabeeda Thaised said three policies under the current government have produced tangible results: the Unseen Thai Thai initiative, support for digital content production, and incentives for film production. The Unseen Thai Thai programme highlights distinctive cultural events rarely recognised. Meanwhile, film incentives offer rebates of 30% for productions valued at 30 million baht or more, with additional bonuses tied to thematic criteria and higher budgets. Ms Sabeeda said film is among the most powerful tools of soft power, citing South Korea as a clear example.

Source: Bangkok Post January 06, 2026 00:58 UTC