Ministry for Primary Industries' priorities questioned after $1 million rebrand - News Summed Up

Ministry for Primary Industries' priorities questioned after $1 million rebrand


Photo / Warren Buckland Hawke's Bay TodayThe Ministry for Primary Industries is being called out for having a warped sense of priority after it spent close to $1 million on a recent internal rebrand. Newstalk ZB can reveal the Ministry spent $959,700 on redoing its website, buying new stationery and designing new logos in 2018 and 2019. The party's Primary Industries Spokesman Mark Cameron said rebrand cost almost three times as much as a recent $350,000 support package to struggling fruit growers. In late 2017, the Government announced the Ministry for Primary Industries (MPI) would be split into the four divisions. O'Connor said the $1 million spend was related to "strategic priorities based on the information on hand".


Source: New Zealand Herald July 14, 2021 17:03 UTC



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