Young people are drinking less than previous generations (Thinkstock/PA)\Essentially, young people are turning to ‘mindful drinking. “Attitudes are changing, and we’re becoming more accepting that people may make different choices around their diet, for health or even ethical reasons,” says Laura Willoughby MBE, a co-founder of the Mindful Drinking Festival. Willoughby gave up drinking six years ago and started mindful drinking network Club Soda in an effort to meet other like-minded teetotallers. “I think with online and with social media you’re able to find your tribe a little bit easier,” says Willoughby. It’s a drinks company set up by a group of entrepreneurs in their mid-twenties who are riding the new wave of neutral drinking.

Source: Irish Examiner December 31, 2018 09:00 UTC