For half of the nation, this brand-focused buying will take place during their weekly shop, when consumers make a point of purchasing branded products over the supermarket’s own range. Some of the things Brits will only buy branded – and not unlabelled – include trainers, alcohol and ketchup. (Image: Getty Images/Westend61)A quarter of the population are also more likely to buy branded deodorant over a supermarket’s own version. Incredibly, we shell out £258 each year buying branded products over unbranded ones. 4imprint’s spokesman, which carried out the study via OnePoll.com , added: “The study shows that consumers clearly identify and buy particular products and services from businesses with strong brand recognition.

Source: Daily Mirror October 29, 2018 17:26 UTC