It was in late September when the Philippine Handwashing Survey results showed only 50 percent of Filipinos wash hands properly. This prompted Safeguard to create the #SafeWash Movement, calling out the ways Filipinos improperly wash hands and presenting the message through pop-culture themes that resonate with Filipinos of all ages. The educational music video, now with more than 10 million views, was done by Filipinos for Filipinos. Through this material, Safeguard aims to show more Filipinos how proper hand washing is done. Safeguard was also invited by the Department of Health and the United Nations Children’s Fund to share the #SafeWash movement at the Global Handwashing Day Symposium on Oct. 16, 2020.

Source: Manila Times November 02, 2020 16:08 UTC