Super Bowl LIII had seven million total viewers in China across both digital and TV platforms last year. “Younger people like to watch the game over the phone,” said Zixing Wang, the play-by-play announcer for Tencent’s Super Bowl coverage. “There are more and more fans in China year by year,” said Shen Xiao, the color analyst for Tencent’s Super Bowl broadcast. Shen Xiao (left) and Zixing Wang (right) will announce Super Bowl LIV for Tencent. Jeff FedotinPart of the appeal of the Super Bowl for U.S. viewers is the clever advertising commercials, which cost millions.

Source: Forbes January 31, 2020 12:45 UTC