Miller Lite launched a new campaign this week positioning the brand against excessive, obsessive use of social media in our culture today. Why does Miller Lite do what it does and make what it makes? Just text a screenshot with proof that you did so and you get some free or discounted Miller Lite. You worked hard and spent a lot of money building your brand’s social media following. Particularly in a category without much loyalty any sign of it like a “follow” in social media is gold.

Source: Forbes October 24, 2019 16:30 UTC