Millennials favour biometrics and display little loyalty to brands - News Summed Up

Millennials favour biometrics and display little loyalty to brands


Millennials are keen to make payments corporeal with biometrics such as fingerprint and retina scans according to new research from Visa. Visa New Zealand country manager Marty Kerr said retailers need to meet young peoples' needs. "Emerging payment technology like biometrics remove potential pain points for customers. The survey also found that millennials display little loyalty to brands, with one in five saying they have no brand affiliations. Other technology fell way behind smartphones with only 10 per cent choosing laptops, 3 per cent choosing tablets, and 2 per cent choosing smartwatches.


Source: New Zealand Herald April 18, 2017 04:41 UTC



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