Here are some thoughts on millennials and gender fluidity, and what smart brands are doing and why. Tearing Down Gender Stereotypes and Embracing Gender FluidityMillennials have been defying labels and rejecting judgment in all things since we coined the term millennial. In fact, at a time when gender identity and gender roles are dominating the conversation, the move shouldn’t seem so controversial. For most millennials, traditional gender classifications simply don’t work anymore. In this new social landscape, gender stereotypes are outdated, and in many cases, just plain insulting.

Source: Forbes November 28, 2017 18:45 UTC