Millennials', Gen Zs' new love language: 3 out of 5 are 'willing to pay the price' for itMANILA, Philippines — These days, it is no longer enough to say "I love you" to show how much you love a person. Millennials and Gen Zs, particularly those in the Asia Pacific region including the Philippines, have found a new love language — shared travel experiences. Travel is the new love languageFor Millennials and Gen Zs, travel is now more than just a holiday and a reward for oneself after working so hard for a long period. It's no longer just a journey; it's the embodiment of a new love language shared experiences. Millennials also lean towards travel with their partners, while Gen Zs prioritize friend group travel.

Source: Philippine Star February 17, 2024 13:35 UTC