And, as the founder of a public relations firm, I've witnessed many businesses struggling to reach the millennial audience. Here are a few things I've learned as a marketer and millennial, as well as my advice for brands and businesses:Millennials cannot be understood through data alone. I mean actually listen. Transparency in public relations is all about presenting the story in a way that is factually accurate, plain and simple. Transparency actually allows you to be in full control of your business.

Source: Forbes May 10, 2018 12:56 UTC