The Middle East And North Africa (MENA) out of home dining (OOHD) market in 2022 was valued at US$44.80 billion. In 2022, in terms of value, full-service restaurants (FSR) and casual dining segment held the major share in the market. Market Dynamics:Growth Drivers: One of the most important factors impacting the MENA out of home dining market is the rising disposable income. Rising consumer purchasing power is a primary factor in increasing penetration of organised players in the Middle East and North African OOHD market. Furthermore, post COVID-19, the QSR segment has increasingly been a prominent choice among consumers as they provide convenient home delivery options.
Source: The North Africa Journal April 10, 2023 22:49 UTC