Google executives encouraged investors to trust in the company's long track record as the world's leading search engine, and framed AI as just another shift in its constantly evolving business. Microsoft suggested that something much more dramatic is underway. Until recently, Google was viewed as all but invincible in the market for online search, which it dominates worldwide. "Throughout the years, we have gone through many, many shifts in search," Pichai said. As Google moves to incorporate generative AI into search, Pichai said the company would draw on its institutional knowledge.

Source: Irish Independent April 26, 2023 12:45 UTC