Micromax on Friday said it will significantly bolster its product portfolio this year, bringing in 5G devices as well at "aggressive price points", as the homegrown handset maker looks to re-capture its leadership position in the hyper-competitive Indian smartphone market. He added that the company is already working on a 5G device, and it would hit the market in the second half of the year. Micromax's devices (smartphones and feature phones) are made by Bhagwati Pvt Ltd at three facilities in Bhiwadi (Rajasthan), Rudrapur (Uttarakhand) and Hyderabad (Telangana). Asked if the company would look at local manufacturing in categories like laptops to benefit from the recently-announced PLI scheme, Sharma answered in the negative. The smartphone market grew 19 per cent year-on-year in December 2020 quarter with Xiaomi (including POCO) at numero uno position with 26 per cent market share during the quarter.

Source: Mint February 26, 2021 14:48 UTC