Marketing is being pushed to achieve levels of performance never seen before in today’s age of business transformation. Billee HowardFor my most recent piece, I had the pleasure of speaking with Michelle Peluso, SVP and CMO of IBM. Michelle is a seasoned executive having served as both the CEO of Gilt and CMO of Citi. I like to think about it in the following way: If you think about what marketing was, it was a broadcast medium. At IBM, we're really obsessed with being agile to the core and we have moved IBM marketing to be a truly agile discipline.

Source: Forbes April 30, 2018 00:56 UTC