Mr. Kahneman won the 2002 Nobel Prize in Economics (Mr. Tversky died in 1996.) He has been working on “The Undoing Project” on and off for the last eight years, and conducted countless interviews with Mr. Kahneman. PhotoIn his coming book, “The Undoing Project: A Friendship That Changed Our Minds,” which W.W. Norton & Company will release this December, Mr. Lewis finally tackles that question. But they raised a nagging question that Mr. Lewis never fully confronted: Why do most people, from sports managers to bankers, so often overlook the data and make colossal errors based on gut instinct? In study after study, they showed that when it comes to making decisions, humans are predisposed to irrationality.
Source: New York Times June 02, 2016 12:00 UTC