Alia Bhatt debuts as a producer with Darlings, a film that talks about domestic violence. During the conversation, she was quizzed about how ‘Brand Alia Bhatt’ has changed over the last decade. But what is Brand Alia and how has it evolved in the last 10 years? MCaffeine co-founder & head of brand marketing Vaishali Gupta told indianexpress.com that they signed Alia Bhatt as they wanted their brand to speak to the youth. Given the strata she holds in the industry today, Alia does come with a huge cost.

Source: Indian Express August 07, 2022 06:56 UTC